About Me
I‘m Yufei Wang, a multi-disciplinary product designer based in Shanghai. For the past 5 years, I worked at MioTech, gradually grew to lead designer and leading several high-priority products and websites. My work spans SaaS platform, customized software, website and branding, specializing in transforming complex problems and business needs into clear, intuitive, and impactful user experiences.
Before transitioning into digital product design, I was trained as an industrial designer. I actively seek out opportunities that explore the intersection of these two disciplines.
Besides an inquisitive designer, also, I am a life observer. I capture life moments through my lens.
Work Experience
MioTech
Lead Designer
2024 - 2026
Senior UX Designer
2020 - 2024
Led the design strategy and execution for ESGhub, managing its core SaaS architecture and spearheading customized product extensions for industry leaders like Hillhouse, ANTA, Helikonia, and Silkhouse.
Managed and contributed to a suite of sustainability-focused products, including ESG Kit, AMI, Spreadi, and Carbonlens, focusing on transitioning multi-faceted data into intuitive insights.
Transformed the brand’s digital presence through a multi-year landing page evolution, establishing a cohesive design system that significantly enhanced brand equity and market positioning.
LKK
Industrial Designer
2018
Participate the end-to-end design process for multiple production-ready designs including the delivery robot, bath drain, animation derivatives and umbrella for Alibaba, Geberit and Perfect World, including competitive market research, ergonomic analysis, and cross-functional collaboration with engineering and business teams.